J.D. Power Dealer of Excellence Award Winner

For Onalaska drivers who need a reason to shop with Morrie's Sparta Ford, they should know that Morrie's Sparta Ford is a winner of the J.D. Power Dealer of Excellence Award. What goes into the J.D. Power Award, and how do dealerships win this award? If you’ve never heard of this award or don’t know what a dealership has to do to win this award, then let Morrie's Sparta Ford explain what it is and what the requirements are, so you can see for yourself how above and beyond Morrie's Sparta Ford goes to stand out from other dealerships in the area.

What Is the J.D. Power Award?

The J.D. Power Dealer of Excellence Award was created to recognize dealerships that succeed in automotive sales, customer experience, and every other aspect that goes into car buying. Not only does this award recognize dealerships that succeed in these areas, but it also recognizes dealerships that succeed in the top two to two-three percentile of dealerships across the nation. That’s why not every dealership that applies will get this award, and only the best of the best dealerships are considered for this prestigious award.

How Does a Dealership Win the J.D. Power Award?

We mentioned earlier that only the top two to three percent of dealerships are even considered for the J.D. Power of Excellence Award. To even be in the consideration for this award, a dealership must pass three different steps:

• Feedback: J.D. Power uses feedback from over 25,000 dealership customers. This is done to limit the eligibility of dealerships by brand name.
• SSI Findings: Interested dealerships have to rank among the top performers of its brand in key customer satisfaction areas that are consistent with the findings in J.D. Power’s Sales Satisfaction Index (SSI) Study.
• Audit: Dealerships must pass a dealership audit and prove that they meet or exceed J.D. Power sales best practices. Those practices include listing vehicle inventory, dealership website pricing, transparent and efficient negotiating tactics, fair trade-in value offers, and a clear and easy-to-read F&I product menu.

For more information on what qualifies a dealership for the J.D. Power Dealer of Excellence Award, reach out to our finance center at Morrie's Sparta Ford. Otherwise, feel free to make the drive to us from La Crosse to see what makes us worthy of the J.D. Power Award.

See What Excellence Looks Like in Sparta

Contact us to learn more about the J.D. Power Award and get all of your car-buying questions answered. We look forward to working with you and helping you find a vehicle that’s perfect for your daily commute around West Salem.