Customers Have Chosen


When you choose to visit a J.D. Power Dealer of Excellence, you can be confident that the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle. At Morrie's Sparta Ford, we make this standard of excellence a priority for every customer to ensure they have the best vehicle buying experience possible.

Customers Have Chosen


When you choose to visit a J.D. Power Dealer of Excellence, you can be confident that the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle. At Morrie's Sparta Ford, we make this standard of excellence a priority for every customer to ensure they have the best vehicle buying experience possible.

Customers Have Chosen


When you choose to visit a J.D. Power Dealer of Excellence, you can be confident that the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle. At Morrie's Sparta Ford, we make this standard of excellence a priority for every customer to ensure they have the best vehicle buying experience possible.

About the J.D. Power Dealer of Excellence Program

The J.D. Power Dealer of Excellence Program reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations. Qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices.

Those best practices include, but are not limited to:

shopping cart

Transparent Inventory & Pricing

trade in

Fair Trade-In Value

sales tag

One Price Dealership

piggy bank

Comprehensible F&I Products

Experience the Difference at Morrie's Sparta Ford!

Experience the Difference at Morrie's Sparta Ford!

Experience the Difference
at Morrie's Sparta Ford!

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J.D. Power 2024 Dealer of Excellence Program recognition is based on the achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit jdpower.com.


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615 South Black River Street, Sparta, WI, 54656

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Morrie's Sparta Ford 43.938169, -090.820675.