

Morrie's Expressway
Take Advantage of This Month’s Current Offers

Ford Blue Advantage: Confidence at Every Turn
Experience the benefits of Ford Blue Advantage! Each Ford Blue Advantage vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ Rewards Points.
We're Here For You
Morrie's Sparta Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Great job
Excellent service, excellent Staff
Fast and courteous.
Purchased used vehicle. Very clean and ready to go. All of the staff were friendly and service oriented. Kayla was more than exceptional in sales and Tom was extremely knowledgeable. Great staff.
I had my oil change and tires rotate it was great I'd recommend this place to anyone
Great customer service came in for a recall on my escape also had an engine light on. Found problem and fixed it. Job at the desk was wonderful.
Excellent service center
Great service
Service staff was friendly and caring. Took care of my recall issues and did a check of general maintenance.
Well done
Very friendly staff.
Austin was very helpful and did a great job! :)
Kayla was top notch, very professional and on top of things! It’s our 3rd vehicle from Morrie’s.
Very helpful with everything and helped me pick out me dream car!
Working with Morrie's Sparta Ford was fantastic. Kayla was a great salesperson and very easy to work with. Five stars.
Great sales department and team, really enjoyed my purchase experience, just starting to enjoy my purchase.
The customer service was outstanding I came in with an emergency flat tire and were able to get it changed and threw on with in no time. I was able to make it to work on time and everything :)
Easy, quick, and high quality service. Very happy and confident with my purchase.
I got a recall notice and they got me in without a replacement and even did an oil change while I was waiting. Couldn’t be happier with the staff here
Stopped in a they were able to do it then. Didn’t have to deal with someone else to make appointment
Great service experience at the Sparta Quick Lane. Dropped my truck off and when finished they text me to inform me it was finished. Manager was very thorough when explaining what was done and the condition of tires, brakes, etc... Manager was very knowledgeable much better than past experiences with Quick Lane managers.
Great service
Austin was my salesman, great job! Everything went very smoothly and enjoying my “new” used Ford. Thanks Austin, and Morris’s!
Super professional and courteous service, thanks!
Great experience purchasing with Ricky. Finance department was extremely helpful and ensure the process went smooth. Will be back.

Welcome to Morrie's Sparta Ford
Morrie's Sparta Ford: Premier Among Car Dealerships
At our Sparta Ford dealership, creating a positive dealership experience for you is our very top priority. We strive to create an environment that’s welcoming, hassle-free, and professional for all and drivers. What's more, we’re committed to providing the best automotive experience possible at our Ford dealership near .
New Vehicles for Sale at Our Ford Dealer in WI
If you’re searching for your next daily driver, you can count on our Ford dealership’s vast selection of new Ford vehicles in a variety of trims and colors, as well as our inventory of pre-owned models. Whether you're on-the-hunt for a quality new Ford SUV at car dealerships like ours or you're looking specifically for a commuter car that can help you save on gas expenses, we've got the most popular new Ford models in-stock for your convenience and easy shopping experience.
Finance with Morrie's Sparta Ford
When it comes to auto financing in WI, the experts at our finance department are more than happy to share their expertise in car leases and loans to arrange the best rates and monthly payments possible. Whether you have a question about how much to put down or are looking for guidance on leasing vs. buying, we can help. What's more, we leverage our relationships with local lenders for your good, ensuring that you have access to affordable car lease and loan rates at all times, regardless of your credit! Apply for financing online now and you'll see just what we mean.
Service Your Ford With Us
Our certified Ford service center has the diagnostic equipment and trained technicians necessary to get every repair and maintenance job done right the first time. What’s more, we use only authentic Ford parts to keep your vehicle running as it was intended to run. We offer express service on many common maintenance tasks, too. But for those services that require advance scheduling, we make the process easy by letting you book service online!
Contact or Visit Us Today!
At Morrie's Sparta Ford, we’re committed to maintaining a reputation that sets us apart, and that means keeping the car buying, selling, and servicing fun, honest, affordable, and informative every step of the way. If you have any questions, don’t hesitate to contact us at our Sparta Ford dealership today.
Get Directions
615 South Black River Street
Sparta, WI 54656
Directions

Welcome to Morrie's Sparta Ford
Morrie's Sparta Ford: Premier Among Car Dealerships
At our Sparta Ford dealership, creating a positive dealership experience for you is our very top priority. We strive to create an environment that’s welcoming, hassle-free, and professional for all and drivers. What's more, we’re committed to providing the best automotive experience possible at our Ford dealership near . That’s why we maintain our Buy Happy promise – we believe drivers should leave our dealership satisfied, not frustrated.
New Vehicles for Sale at Our Ford Dealer in WI
If you’re searching for your next daily driver, you can count on our Ford dealership’s vast selection of new Ford vehicles in a variety of trims and colors, as well as our inventory of pre-owned models. Whether you're on-the-hunt for a quality new Ford SUV at car dealerships like ours or you're looking specifically for a commuter car that can help you save on gas expenses, we've got the most popular new Ford models in-stock for your convenience and easy shopping experience.
Finance with Morrie's Sparta Ford
When it comes to auto financing in WI, the experts at our finance department are more than happy to share their expertise in car leases and loans to arrange the best rates and monthly payments possible. Whether you have a question about how much to put down or are looking for guidance on leasing vs. buying, we can help. What's more, we leverage our relationships with local lenders for your good, ensuring that you have access to affordable car lease and loan rates at all times, regardless of your credit! Apply for financing online now and you'll see just what we mean.
Service Your Ford With Us
Our certified Ford service center has the diagnostic equipment and trained technicians necessary to get every repair and maintenance job done right the first time. What’s more, we use only authentic Ford parts to keep your vehicle running as it was intended to run. We offer express service on many common maintenance tasks, too. But for those services that require advance scheduling, we make the process easy by letting you book service online!
Contact or Visit Us Today!
At Morrie's Sparta Ford, we’re committed to maintaining a reputation that sets us apart, and that means keeping the car buying, selling, and servicing fun, honest, affordable, and informative every step of the way. If you have any questions, don’t hesitate to contact us at our Sparta Ford dealership today.