Welcome to Morrie's Sparta Ford

Morrie's Sparta Ford: The Premier Ford Dealer Near You

Welcome to Morrie's Sparta Ford, your trusted Ford dealership serving West Salem, Onalaska, La Crosse, and the surrounding communities. Since 1991, we’ve been proud to provide a welcoming and hassle-free environment where you’ll feel right at home. With an extensive selection of new and pre-owned vehicles, we’re here to meet the needs of drivers in our area. Our team is committed to delivering exceptional service and building lasting relationships with our neighbors. We look forward to being your go-to dealership for all your automotive needs!

Innovative New and Pre-Owned Vehicles

Explore our outstanding selection of new Ford vehicles, designed to meet the needs of drivers in Wisconsin. Whether you're in the market for a versatile SUV, a head-turning convertible, or a dependable truck, we have a variety of trims and colors to match your style and needs. For those interested in cutting-edge technology, our lineup includes innovative hybrid and electric vehicles that offer both efficiency and performance.

If you're considering a pre-owned option, our used inventory has something for everyone—from rugged trucks and spacious SUVs to fuel-efficient sedans that are perfect for your daily drive. Each vehicle is thoroughly inspected for quality and reliability, so you can shop with total confidence. We also carry a great selection of used cars priced under $25K, making it easier than ever to find a dependable vehicle that fits your budget. No matter what you’re searching for, our team is here to help you find the perfect fit!

Hassle-Free Finance with Your Local Ford Dealer in Sparta

When it comes to auto financing in Wisconsin, our friendly finance team is here to make the process as simple and stress-free as possible. We’re happy to answer your questions, help you decide whether leasing or buying is right for you, and find options that fit your budget. Our goal is to make sure you feel confident every step of the way. To save you time, we offer convenient online tools like a trade-in estimator and a secure financing application, so you can get started from the comfort of your home. Whatever your needs, we’re here to help you get behind the wheel of a car you’ll love!

Authentic Service and Parts

We take pride in offering authentic service and parts departments designed to keep your vehicle running smoothly long after your purchase. Our skilled technicians are ready to tackle any issue, no matter how complex, ensuring your car receives the highest level of care. We’re committed to serving you beyond the sale, offering easy online booking for all your service needs. Additionally, our genuine parts department exclusively uses authentic Ford parts, helping to maintain your vehicle's performance and longevity, unlike third-party alternatives. You can even order your parts online for added convenience. We're here to keep your car in top-tier shape every step of the way.

Visit Us in Sparta Today!

At Morrie's Sparta Ford, we are dedicated to providing you with an exceptional car-buying experience from start to finish. Whether you're looking for a new vehicle, need assistance with maintaining your current car, or have questions along the way, our team is here to help every step of the journey. We are committed to ensuring you feel supported and confident in your choices. If you ever have any questions, don't hesitate to reach out—we’re always ready to assist. We look forward to becoming your preferred car dealership in Wisconsin!