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Morrie's Sparta Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Great experience and service
Absolutely great service and very friendly
Like the people at the service center but really hate the phone service the call center really sucks
What a great place, welcoming and understanding. Went out of their way to help us, and fixed the issue quickly. Couldn’t ask for better!!!
Excellent service from all employees
Satisfied.
Very friendly and patient service. I would definitely go back when the need for my next truck arises.
Excellent service as always
My son was coming home from college when his car had some engine issues and he pulled up to Morries Ford for help. He was 3 hours from home and while we discussed repairing his car, which had quite a few miles on it, we quickly realized it was time to get a more reliable used car. There were a number of good used cars available on the lot so upgrading really became the best decision for us. Now this all happened late on a Friday, not long before closing. The sales team here could have easily told us to come back the next morning but Layne and the entire staff went out of their way to help us out. It was an absolute pleasure doing business here and I couldn't be happier how things turned out. I would recommend Morrie's Ford in Sparta to anyone. Thank you!
They kept me well informed while also helping me manage expectations. Would recommended to a friend.
They were very nice and very professional got the oil changed down quick very good people to deal with.
Jamie was welcoming and friendly and gave me confidence that my purchase would be handled easily
We had a very good experience at Morrie's. Everyone we delt with was absolutely great. They went above and beyond to get us in our new vehicle. I would recommend them to anyone who is looking for a new ride!!
I give 5 stars but I have to say.... It's ONLY for the interaction I had with them recently otherwise sorry maybe 2 stars..... But yeah the interaction alone was flawless!!
I was very satisfied with the work done on my car and the attention to detail I received from the technicians.
Good job thank you all
Victoria (the receptionist) was super easy to work with. I have a Lexus, and to be honest, I’m not a fan of Ford, but they were able to get my specialty tires ordered, and put on within 48 hours when no other shop in a 50 mile radius could. They have me a loaner vehicle so none of my business was interrupted, and even gave me a military discount. 10/10
Very friendly staff that addressed my problem promptly and professionally!
Great job
Excellent service, excellent Staff
Fast and courteous.
Purchased used vehicle. Very clean and ready to go. All of the staff were friendly and service oriented. Kayla was more than exceptional in sales and Tom was extremely knowledgeable. Great staff.
I had my oil change and tires rotate it was great I'd recommend this place to anyone
Great customer service came in for a recall on my escape also had an engine light on. Found problem and fixed it. Job at the desk was wonderful.
Excellent service center

Welcome to Morrie's Sparta Ford
Morrie's Sparta Ford: Premier Among Car Dealerships
At our Sparta Ford dealership, creating a positive dealership experience for you is our very top priority. We strive to create an environment that’s welcoming, hassle-free, and professional for all and drivers. What's more, we’re committed to providing the best automotive experience possible at our Ford dealership near .
New Vehicles for Sale at Our Ford Dealer in WI
If you’re searching for your next daily driver, you can count on our Ford dealership’s vast selection of new Ford vehicles in a variety of trims and colors, as well as our inventory of pre-owned models. Whether you're on-the-hunt for a quality new Ford SUV at car dealerships like ours or you're looking specifically for a commuter car that can help you save on gas expenses, we've got the most popular new Ford models in-stock for your convenience and easy shopping experience.
Finance with Morrie's Sparta Ford
When it comes to auto financing in WI, the experts at our finance department are more than happy to share their expertise in car leases and loans to arrange the best rates and monthly payments possible. Whether you have a question about how much to put down or are looking for guidance on leasing vs. buying, we can help. What's more, we leverage our relationships with local lenders for your good, ensuring that you have access to affordable car lease and loan rates at all times, regardless of your credit! Apply for financing online now and you'll see just what we mean.
Service Your Ford With Us
Our certified Ford service center has the diagnostic equipment and trained technicians necessary to get every repair and maintenance job done right the first time. What’s more, we use only authentic Ford parts to keep your vehicle running as it was intended to run. We offer express service on many common maintenance tasks, too. But for those services that require advance scheduling, we make the process easy by letting you book service online!
Contact or Visit Us Today!
At Morrie's Sparta Ford, we’re committed to maintaining a reputation that sets us apart, and that means keeping the car buying, selling, and servicing fun, honest, affordable, and informative every step of the way. If you have any questions, don’t hesitate to contact us at our Sparta Ford dealership today.
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615 South Black River Street
Sparta, WI 54656
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Welcome to Morrie's Sparta Ford
Morrie's Sparta Ford: Premier Among Car Dealerships
At our Sparta Ford dealership, creating a positive dealership experience for you is our very top priority. We strive to create an environment that’s welcoming, hassle-free, and professional for all and drivers. What's more, we’re committed to providing the best automotive experience possible at our Ford dealership near . That’s why we maintain our Buy Happy promise – we believe drivers should leave our dealership satisfied, not frustrated.
New Vehicles for Sale at Our Ford Dealer in WI
If you’re searching for your next daily driver, you can count on our Ford dealership’s vast selection of new Ford vehicles in a variety of trims and colors, as well as our inventory of pre-owned models. Whether you're on-the-hunt for a quality new Ford SUV at car dealerships like ours or you're looking specifically for a commuter car that can help you save on gas expenses, we've got the most popular new Ford models in-stock for your convenience and easy shopping experience.
Finance with Morrie's Sparta Ford
When it comes to auto financing in WI, the experts at our finance department are more than happy to share their expertise in car leases and loans to arrange the best rates and monthly payments possible. Whether you have a question about how much to put down or are looking for guidance on leasing vs. buying, we can help. What's more, we leverage our relationships with local lenders for your good, ensuring that you have access to affordable car lease and loan rates at all times, regardless of your credit! Apply for financing online now and you'll see just what we mean.
Service Your Ford With Us
Our certified Ford service center has the diagnostic equipment and trained technicians necessary to get every repair and maintenance job done right the first time. What’s more, we use only authentic Ford parts to keep your vehicle running as it was intended to run. We offer express service on many common maintenance tasks, too. But for those services that require advance scheduling, we make the process easy by letting you book service online!
Contact or Visit Us Today!
At Morrie's Sparta Ford, we’re committed to maintaining a reputation that sets us apart, and that means keeping the car buying, selling, and servicing fun, honest, affordable, and informative every step of the way. If you have any questions, don’t hesitate to contact us at our Sparta Ford dealership today.