About the J.D. Power Dealer of Excellence Program
The J.D. Power Dealer of Excellence Program reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations. Qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices.
Those practices include, but are not limited to:
Transparent Inventory & Pricing
Fair Trade-In Value
One Price Dealership
Comprehensible F&I Products
J.D. Power 2024 Dealer of Excellence Program recognition is based on the achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit jdpower.com
Customers Have Chosen
When you choose to visit a J.D. Power Dealer of Excellence, you can be confident that the sales team will be just as committed to providing an exceptional customer experience as they are to selling a vehicle. At Morrie's Sparta Ford, we make this standard of excellence a priority for every customer to ensure they have the best vehicle buying experience possible.