The Groundbreaking New 2026 Ford Inventory for Sale in Sparta, WI

Forward Motion in the Bicycling Capital: New 2026 Ford Inventory in Sparta, WI

Sparta is a community that understands the value of the journey, whether you are pedaling through the famous tunnels of the Elroy-Sparta State Trail or commuting down Wisconsin Street. At Morrie's Sparta Ford, our lineup of new 2026 Ford vehicles is built to support this active, outdoor lifestyle. We serve the residents of Monroe County with a selection of trucks and SUVs that are as rugged as the driftless landscape and as reliable as the people who live here. Located conveniently on South Black River Street, just minutes from the World's Largest Bicyclist, we are your local trailhead for the latest in automotive innovation.

We believe that purchasing a new vehicle should be as smooth as a fresh layer of asphalt. That is why we adhere to Morrie's Promise. Our sales consultants are commission-free, meaning their primary goal is to help you find the right 2026 Ford for your needs, not to push for a higher price. We provide our Best Price First, giving you a transparent, market-verified value upfront to eliminate the stress of negotiation. Furthermore, qualifying new 2026 Ford vehicles come with our Lifetime Powertrain Warranty at no additional cost, giving you protection for unlimited miles and unlimited time as you explore the hidden valleys of Western Wisconsin.

A 2026 Lineup Ready for the Driftless Region

Our inventory of new 2026 Ford models features engineering designed to master the specific seasonal and topographical demands of Sparta, WI drivers:

• The Refined F-150: The 2026 Ford F-150 brings new levels of sophistication to the job site and the campsite. With the new Platinum Satin package and expanded rear-wheel-drive availability on high trims, it offers a tailored experience for driving to Fort McCoy or hauling bikes to the trailheads. The available PowerBoost™ Hybrid remains a favorite for its onboard power generator, perfect for powering tailgates at Memorial Park.
• The New Explorer Tremor: For those who want to venture off the beaten path, the 2026 Ford Explorer Tremor is the answer. Featuring a lifted suspension, all-terrain tires, and robust skid plates, it is built to handle the unpaved backroads of Monroe County and deep winter snows with equal confidence.
• The Efficient Escape: Perfect for the daily routine in Sparta, the 2026 Ford Escape combines agility with impressive utility. Its available Hybrid powertrain maximizes fuel economy for commuters heading to La Crosse or Tomah, while the sliding second-row seats offer the flexibility to prioritize legroom for passengers or cargo space for groceries from Festival Foods.

From the versatile Maverick to the heavy-duty Super Duty, discover the vehicle that fits your life at Morrie's Sparta Ford.

Financing and Trade-Ins Made Simple

We make upgrading to a 2026 Ford simple. Our finance team works with a wide network of lenders to find competitive rates that respect your monthly budget. With our commission-free sales approach, you can trust that our advice is honest and focused on your requirements. You can even value your trade-in online to see exactly what your current vehicle is worth, streamlining your transition to a brand-new Ford.